Private Label

As passionate chocolate experts with full control over the entire value chain – from product development and raw material selection, to production and packaging – we have optimal opportunities to unfold the creativity in our concept development. And it has been noticed. In 2023, we won two recognized awards.
We strive for perfection

Together with our customer Salling Group, we have won the award for best 'Private Label product' in the Confectionery category at the ‘European Private Label Awards’. Here we won with the Salling Princip Rocky Road tablet.

In addition, we recently won the Private Label Manufacturers Association’s (/PLMA’s) international “Salute to excellence” award in the confectionery category with the Salling Princip tonka caramel dragée.

Our Private Label customer product range

We offer both regular and seasonal Private Label assortments within these categories:
Licorice and
almond coating

Our well-known bestsellers,
- to be enjoyed


Old classics that are musts, 
- in the best quality

Chocolate discs and

Classic well-known products,
- with an innovative twist

Coated bars and figures with marzipan

Old classics that are musts, 
- in the best quality

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